APIL Code of Conduct
To ensure we offer all our clients the very best level of service at all times we adhere to the APIL Code of Conduct which ensures:
- We will act in the best interest of the client
- We will provide the client with independent advice
- We will shall at all times behave and act in a manner which will uphold the standing and good reputation of claimant personal injury lawyers and APIL
- We will not pursue a frivolous claim or position, but we will also not refrain from taking or pursuing any claim issue or position which is believed to have merit
- We will proceed expeditiously with all personal injury claims
- We will not make excessive or unnecessary monetary charges to the client
- We will not – either personally or through an agent – make representations of experience or specialist skills which we do not possess
- We will not knowingly make any statement, whether in publicity material to a prospective client, an existing client or otherwise which may give the client false expectations
- We will not undertake false, deceptive or misleading advertising
- We will not – personally or through a representative – directly contact a potential client (except through permitted advertising), where there has been no request for such contact (‘cold calling’). ‘Permitted advertising’ is defined as advertising, which complies with the Code of Practice of the Advertising Standards Authority and with the rules of our own legal professional regulatory body
- We may only pay or receive a fee for the introduction of clients where permitted by the rules of our own legal professional regulatory body
- We shall not knowingly accept a referral from a person, whether another APIL member or not, who obtained the representation by means contrary to this code